Eat Jin Campaign lit up Glorietta Activity Center in Makati City with a stunning LED display on December 4, 2023 to celebrate Jin's birthday! The largest in-door led screen in the Philippines showcased a towering birthday ad that features full-length images of Jin's breathtaking visual.
The ad wrapped around one of the mall’s central columns, towering over the holiday market below.
The visuals were gentle but captivating—looping clips, soft transitions, and sparkling lights gave the ad a calm yet powerful presence.
As public fan projects continue to gain traction around the world, the Glorietta tribute served not only as a birthday celebration but also as a testament to Jin’s global influence and the enduring connection between artists and their supporters.
The Glorietta Activity Center ads for Jin's birthday are an eye-catching spectacle that spans from floor to ceiling, transforming the entire space into a celebration zone. Towering digital screens and LED banners wrap around the central area, creating a vibrant tribute that’s impossible to miss. The visuals cover multiple levels of the mall, making it visible even from the upper floors.
In celebration of BTS member Kim Seokjin’s 31st birthday, Eat Jin Campaign hosted a meaningful charity event aimed at bringing hope and joy to children in need. Staying true to Jin’s warm-hearted nature, the campaign donated 50 Noche Buena bags to the Kythe Foundation, an organization dedicated to supporting pediatric patients undergoing treatment in hospitals.
The gift bags, filled with holiday treats and essentials, were distributed to children under Kythe’s care, ensuring they experienced the warmth and spirit of the season. For many of these young patients, the gesture brought smiles and comfort during a time that can often feel uncertain and isolating.
This simple but powerful act of giving served not only as a tribute to Jin’s generosity but also as a reminder of the positive impact fans can make when united by a shared purpose. The event emphasized the core values of the Eat Jin Campaign—spreading love, kindness, and care—especially to those who need it most.
The success of this initiative would not have been possible without the support of dedicated donors and sponsors. The Eat Jin Campaign extends its heartfelt thanks to everyone who contributed. Your generosity helped turn a birthday celebration into a moment of real change, leaving a lasting impact on the lives of children and their families.
Through this event, the spirit of Jin’s birthday was beautifully honored—by giving back, sharing joy, and showing that even small acts of kindness can make a world of difference. Through small acts of giving, we help create a culture of care in hospitals—bringing comfort where it’s needed most.
"Let us continue to honor Jin’s legacy by choosing love, leading with kindness, and being there — just like he always is for ARMY." – Eat Jin Campaign
As the Eat Jin Campaign concluded its birthday tribute, the smiles of the children supported by the Kythe Foundation became a beautiful reflection of the love behind every donation. By providing Noche Buena bags to pediatric patients, the campaign echoed the values that Kim Seokjin inspires in us all—compassion, humility, and care for others. In partnership with Kythe, a foundation that has brought hope and psychosocial support to chronically ill children for over three decades, we were reminded that kindness doesn’t need to be loud to be powerful.
In celebration of Jin’s 31st Birthday, Eat Jin Campaign hosted a heartwarming Free Cupsleeve Event at La Tea Amo Cafe on December 4th. It was a delightful afternoon filled with love, laughter and ARMY spirit. The event turned out to be a huge success, with the first 30 ARMYs receiving complimentary food and drinks—a generous gift made possible by our kind sponsors: Nemia S., Daisy L., and Mariz I. Their support helped create a welcoming space where fans could gather and celebrate Jin’s special day in a meaningful way.
To make things even more exciting, all 125 Free Cupsleeve Kits were successfully given away! Each kit brought smiles and excitement, especially since they were packed with exclusive Jin-themed goodies:
ARMYs left the venue not just with gifts, but with unforgettable memories and new friendships. The venue buzzed with laughter, music, and shared admiration for Jin, showing once again how his warmth and kindness continue to inspire us all. Thank you to everyone who attended, volunteered, and contributed—your presence and energy made this celebration truly one for the books. Events like this remind us of the joy that comes from community and shared love. We can’t wait to create more magical memories with you in the future!
Contact Eat Jin Campaign after donating for tracking purposes, please include your working email as proof/transparency of the project will be send via your email as well as your certificate of donations within 1-3 business days!
© 2023 Eat Jin Campaign News. All rights reserved.
