Eat Jin Campaign Launch
Launched in 2021 by fans in the Philippines, the Eat Jin Campaign was born out of inspiration from BTS member Kim Seokjin, widely known as Jin, whose generosity and compassion have left a lasting mark on supporters worldwide. The initiative began as a way for Filipino fans to honor his legacy by extending his spirit of kindness to communities in need.
Motivated by Jin’s selfless acts and unwavering support for others, organizers envisioned a movement that goes beyond fan appreciation. Their goal is to promote Jin and his artistry by reflecting his values through good deeds, turning admiration for him into meaningful action.
Jin’s philanthropy has included becoming a member of UNICEF Korea’s Honors Club after quietly donating over ₩100 million (approximately US $84,000) since May 2018, a contribution he revealed believing that “good influence grows if it is shared.”